PEPSI MAX BRAND CONSULTANCY
(2024)
Brand Consultancy
Art direction
Graphic design
Art direction
Graphic design
For the Launch of their new branding in early 2024, Pepsi approached us to develop a brand new social visual identity. This would be a development of their new branding, encompassing social media activations, marketing campaigns, reactive content and social templates.
I created a ‘Social Visual Guidelines’ document to propose templates and new brand assets to Pepsi; and create a robust design system that was not only an extension of their new brand, but also stood on it’s own.
Social media marketing activations such as ‘THE CHERRY RING POPPER’, a ring that allows you to open cans with fresh nails, and ‘THE PULSE’, a london corner shop rave, required a separate design entirely alongside a magazine and print materials, which were able to tie into the guidelines and stand on their own. Here, I designed the branding, printed matter such as gift boxes and magazines, and attended and directed shoots.
I created a ‘Social Visual Guidelines’ document to propose templates and new brand assets to Pepsi; and create a robust design system that was not only an extension of their new brand, but also stood on it’s own.
Social media marketing activations such as ‘THE CHERRY RING POPPER’, a ring that allows you to open cans with fresh nails, and ‘THE PULSE’, a london corner shop rave, required a separate design entirely alongside a magazine and print materials, which were able to tie into the guidelines and stand on their own. Here, I designed the branding, printed matter such as gift boxes and magazines, and attended and directed shoots.